– Any form of online media that can be read, watched, or provides an interactive experience. – An advertising account on Facebook that allows you to run ads on the Facebook Ad Network. They use tactics like duplicate content, spammy link building, and negative SEO. How to Avoid an ADA Compliance Lawsuit on your Website, Assessing Your Paid Media Campaign’s Effectiveness, 5 SEO Issues You Can Fix With Screaming Frog, How to Improve Conversion Rate on Your Website. Twitch’s chat feature gives each stream an interactive element where the audience can converse with each other and even interact with the streamer. – Stands for Electronic Commerce, it is a classification for businesses that conduct business online. Voice search is becoming more interesting to the SEO industry as more people use devices like Alexa in place of computers for searches. Visit our SEO page for more information. It may involve generating more interesting or newsworthy content, creating a blog, asking clients to link to your website and many other techniques. – Keyword density refers to the percentage of how often a keyword appears on a webpage in relation to the total words on that webpage. Several years ago the web was “one way”, meaning that users were only able to consume information – they did not contribute to the web themselves. – A script, often placed in the header, footer, or thank you page of a website that passes information along to software tools for data gathering purposes. © 2020 Geek Powered Studios. A hashtag is a user-generated tagging system that helps other users easily find messages with a specific theme or content. Mobile-first requires responsive websites that work on any smart device and are optimized for fast loading speeds. – The location and navigation service provided by Google. A range of ad types can be created to reach various goals set by companies. CTA (Call to Action) – An element on a web page used to guide visitors towards a specific action or conversion. Good UI should be fluid and easy for most people to understand. White hat SEO activities refer to any technique used to increase a website’s rank that follows search engines rules, while black hat SEO goes against those guidelines. To keep a web page out of Google, you should use, Search engine optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users through branded and non branded keywords. On Google, they are above and to the right of the main (unpaid) results. A link profile can be used to determine a website’s power, trust, subject matter, and content. Knowledge Panel – Like the Knowledge Graph, this box appears at the top of search results on the search results page. Most featured snippets are shown for question queries like “what is _____” or “who invented _____”. Websites are typically identified with a domain name and published on a web server. A large group of people arrange to get together at a specific time and place to surprise the public with a performance for a brief time, then disperse as if nothing happened. This document is not intended for human use, though it can be viewed by humans. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. Conversion – The completion of a predefined goal. Wireframe – a cursory layout drawing of a webpage that acts as the first step in the design process. 302 Redirect – A method of redirecting a visitor from one page to another web page, used for temporary situations only. Micro-Moment An image that represents an account on social networks and forums. A site’s “ranking” may increase or decrease over time for different search terms, or queries. This consists of a variety of databases, documents, reports and other information that is not available to the public. This type of behavior is frowned upon and can lead to either algorithmic devaluation in search, or a manual penalty from Google. Average position 5+ indicates that your ads are showing at the bottom of the search results page. If a website has a high number of links from websites that are not trusted, adult in nature, spammy or against guidelines, the link profile will have a negative effect on rankings. The average number of times an ad has been shown to an individual. The “canonical” page is the original content, and any page referencing it is a duplicate or otherwise similar page. Similar to HTML (Hypertext Markup Language) in that it is primarily used to categorize various data for computers and humans to use more effectively. Gravity Forms integrates with many third parties and is therefore the standard contact form plugin used on sites built by Geek Powered Studios. Google’s actual algorithm is kept deliberately secret to prevent webmasters from manipulating the system for rankings, though Google does publically state their suggested “best practices” for appearing higher in search results. Campaign – A series of advertising messages that share a theme, and market a product or service. Link profiles are important at determining where a website ranks in google search results. – A medium denoted in Google Analytics that represents a website visit that came from another website (as opposed to coming from a Google search, for example). The like button allows users on social media and other websites to express that they like, enjoy or support certain content. – A Google platform that allows webmasters to collect statistics and data about website visitors. Each individual code is called an element, or a tag. Much of the information is pulled from sources like Google My Business and Google Maps. It is often used to talk about political issues, as well as for posting about one’s personal life or company/brand updates. Adwords is the primary platform for PPC advertising. For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. For example, Google has 2 ad networks: the search network (text ads that appear in search results) and the display network (image ads that appear on millions of websites that have partnered with Google). analog marketing. The Core Web Vitals report can be found in Google Search Console and shows URL performances grouped by status, metric type and URL group (groups of similar web pages). Mobile-first refers to the Google initiative that encourages developers to build sites with a mobile view focus. AdWords offers several cost models which vary by bidding strategy and company goals. HTTP – Stands for Hypertext Transfer Protocol. Visits – An old term in Google Analytics which was recently changes to “sessions”. A noindex tag is a meta tag that you can add to your website HTML code to prevent a page from appearing in the SERPs. Medium (source/medium): Medium is the general category of traffic to a website tracked in google analytics. – a program that searches an index of information and returns results to the user based on corresponding keywords. Link – Also known as a hyperlink, a link is a string of hypertext transfer protocol structured text used to connect web pages on the internet. They're based on decades of A/B split tests that have proven which words get people to buy stuff and which words don't get people to buy stuff. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. – Additional pieces of information that can be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, sitelinks, and click-to-call. Ad Network – A grouping of websites or digital properties (like apps) where ads can appear. Within the tool are several areas that include data on how a site is performing in search. – A term used in Pay per click advertising that represents how many times an ad was shown. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful. Form Fill – When a visitor has filled out a contact form on a website, commonly used as a noun to refer to a conversion. For example, an automation funnel could be set to send “Email A” when a person provides their email address, then either “Email 2a” or “Email 2b” would be sent based on whether or not the person clicked on the first email. Ecommerce (or E-Commerce) – Stands for Electronic Commerce, it is a classification for businesses that conduct business online. Used to prevent duplicate content issues and maintain search engine rankings. A term used on LinkedIn to describe the people you are directly associated with on the website. If a visitor visits the same website multiple times, they will only be counted once in the unique visitors metric. As the amount of links pointing to a website tells a search engine how popular it is and therefore how high up the website will be on the results page, some people attempt to create vast amounts of links to a website to try to increase its apparent popularity. Typically, users will find routes to nearby establishments including local businesses using Maps. Companies can also maintain a corporate page to promote themselves. They are, in essence, the titles and major topics of a web page and help indicate to readers and search engines what the page is about. In contrast to algorithm updates like Panda or Penguin, Hummingbird was intended to completely update the way Google interpreted user search queries. – An XML file or page on a website that lists all of the pages and posts for search engines to see. Analytics (or Google Analytics) – A Google platform that allows webmasters to collect statistics and data about website visitors. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. purchasing. E-commerce, Gaming, SaaS, Entertainment, Corporate, Manufacturing, Real Estate, Legal, Medical, Dental, Service Based (Air Conditioning, Lawn Care, Electrical, etc.) Protected. Corporate social responsibility is the ethical behaviour of a company, such as improving the welfare of their employees as well as the local community. Using maps.google.com, users can search for stores, restaurants, businesses, and landmarks anywhere in the world. (See also: Google Algorithm, Google Penguin). “This month our marketing campaign generated 20 phone calls and 8 form fills.”. Audience lists using uploaded customer data and matching users on a social network. Dofollow links pass SEO equity to the destination URL, while “nofollow” links do not. Google Maps – The location and navigation service provided by Google. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. PDF’s are a common document type when uploading documents to the internet, because of its ease of use and its ability to be imported or converted easily. Backlink – This is when one website hyperlinks to another website using html href code. The most well known search engines are Google, Youtube, Bing, and Yahoo. Duplicate content can also be a problem within one website — if multiple versions of a page exists, Google may not understand which version to show in search results, and the pages are competing against each other, this is also known as keyword cannibalization. A free URL shortening application. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. Query – The term given for what a user types and searches using search engines like Google, Bing, and Yahoo. A social networking app that provides personalised recommendations of places to go near a user’s current location based on their previous browsing and check-in history. Straight-forward. A website that collects and hosts links to other websites, much like a search engine but done by humans rather than WebCrawlers. Gary Illyes joked that these types of updates should be referred to as Fred and the name stuck. Yelp also offers an advertising program which gives advertisers the ability show their marketing assets to qualified Yelp users based on keyword searches. – A group of two or more words that are used to find information in a search engine. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. Tweets are typically public and can be seen by anyone. 32. If so, get in touch with us by filling out a contact form and we will add them! Typically in the header code, you’ll find things like Schema Markup, Analytics Code, Adwords Code, and other tools used for tracking data across a website. Any digital marketing that involves the use of a search engine, or 2. White Hat – Term for ethical digital marketers who don’t participate in work that could be viewed as unethical or as spam. – A social review platform and search engine that allows users to leave reviews for businesses. HTML is a set of codes that are used to tell a web browser how to display a webpage. It can be calculated by dividing the number of clicks, by the number of impressions (how many times the ad or search result was seen). Other, less dramatic Web 2.0 ideas may be the inclusion of a comment section on a news site. Google’s algorithm is constantly updated (approximately 500-600 times a year, or two times per day), which can have varying levels of impact on the rankings of websites across the world. (See also: Google Algorithm, Google Penguin). the “source” of the web traffic). The revenue comes from advertising based on individual users’ interests that they divulge as they interact with the site – these are known as targeted ads. – A search engine indexing method that creates a relationship between words and phrases to form a better understanding of a text’s subject matter. To be a Google Partner, an agency must have an Adwords certified employee affiliated to the company profile, meet spend requirements, and Meet the performance requirement by delivering overall ad revenue and growth, and maintaining and growing the customer base. Backlinks are a major factor used by Google in determining organic rankings. It is becoming better to use partial match anchor text rather than exact match anchor text. 404 Error – The error message that appears when a visitor tries to go to a web page that does not exist. Dashboard – A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. This consists of a variety of databases, documents, reports and other information that is not available to the public. In contrast to algorithm updates like Panda or Penguin, Hummingbird was intended to completely update the way Google interpreted user search queries. Ad Manager Account – An advertising account on Facebook that allows you to run ads on the Facebook Ad Network. Used as a marketing strategy to gain PR and link opportunities. This document helps search engines quickly understand all of the content that they should be aware of on a particular website. A CMS is a computer software or an application that uses a database to manage all content, and it can be used when developing a website. Previously, users might see results that included wood as a building material. It is a way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. An API is a software intermediary that allows two applications to talk to each other. Schema Markup – Code that is added to the HTML of a website to give search engines more relevant information about a business, person, place, reviews, product, or thing. – Inbound marketing refers to the activities and strategies used for attracting potential users or customers to a website. It can also include things like web mail, online banking or subscription based content like videos, magazines, newspapers or other publications. Google Home – A device for consumers that connects to their home network and can perform a large variety of tasks through voice commands. – Google’s online advertising service. Creating a digital marketing agency name like Click Consult by combining 2 words or parts of words is very popular today. Original content should canonical to itself, and content taken from other places should point the canonical to the original source URL. Profiles are automatically created when a user signs up. CPA (Cost Per Acquisition) – A metric in paid advertising platforms that measures how much money is spent in order to acquire a new lead or customer. “This month our marketing campaign generated 20 phone calls and 8 form fills.”. According to Google’s guidelines, any link that is unnatural (like you paid for a press release, or you gave a journalist a perk for writing about your product) should have a nofollow tag. More recently, digital assistants like Google Home have allowed homes and businesses to connect their virtual assistant to automated devices like lights and security, allowing them to be accessed and controlled via voice command. This however is not really a “penalty” but a ranking problem. If you return to that same website in the future, your browser will use the files from the cache to load that website faster. Easy * 22. Text that is highlighted and takes you to a certain page when clicked. Google’s Search Network, for example, is a group of Google & non-Google websites that partner with Google to show text ads. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. While spamming was useful in the past, search engines are getting better at distinguishing these unethical links and ignoring them. Digital Marketing – A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. A metric to measure ads to see how many impressions resulted in a click through to a site. 25. – In HTML, “rel” is an attribute associated with links. ROAS equals conversion value divided by campaign cost. Average CPCs can range from less than $1 dollar for longtail or low-competition keywords, to upwards of $100 per click for competitive terms, primarily in legal, insurance, and water damage restoration industries. Google Analytics (sometimes abbreviated as GA) allows webmasters to see where web traffic comes from and how visitors behave once on the site. – One or a group of documents, content and/or media that are accessible on the World Wide Web. Passion wants to make the digital marketing world more accessible to everyone, especially since our industry is often riddled with acronyms and complicated language. Googlebot is Google’s own web crawler, and the most famous of them all. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. We couldn’t find a useful, thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful – so we created one. This is the amount an advertiser pays for 1,000 impressions of their ad. (remove extra line?). of a website.